Tuesday, January 26, 2010

Mascara Mark-Up


All About Mascaras:

Mascara is one of the easiest way to open up your eyes. Even the tiniest lashes can benefit from this product. Read on for more about my top 3...

#3 Maybelline's Full & Soft Mascara in Black -- around $8 Plus: An all-time classic mascara, makes lashes feel long without clumping or irritating your eyes. Minus: Not the best for night-time dramatic eyes. Better for subtle daytime beauty.

#2 Urban Decay's Big Fatty Mascara in Black -- $20 - http://www.urbandecay.com/categories/BigFattyMascara.cfm
Plus: This mascara has a special ingredient -- hemp oil -- to keep lashes soft, not brittle. Minus: At $20 per tube, it's a little more on the higher end. Put this one on your b-day or holiday wish list.

#1 Maybelline's Lash Stiletto™ Ultimate Length Washable Mascara in Black -- around $10
Plus: This is the best lengthening mascara I've ever used. I get compliments a few times a week or people asking if I have false lashes on. Nope, just this great mascara! Minus: Tends to feel "dry" by the end of the day. Definitely not moisturizing like the other two mascaras above.

Application Tips:

1) Do not use waterproof mascara unless you absolutely have to. Waterproof mascara is in a completely different class of mascaras. They are a totally different formula than their washable counterparts. So unless you're overly emotional, avoid the waterproof versions.

2) Start with clean, make-up free eyes. Use eye makeup remover to remove all traces of old eye liner, shadow or mascara that is lingering on your face.
3) Apply one generous coat. I know, you're thinking, but the packaging says "Apply two generous coats -- What gives, Amanda?!" Well, typically the second coat is where it all goes wrong. People over-apply and then it gets clumpy. So stick with one coat.
4) If you're not into following the rules and have to apply a second coat, do not let the product dry in between. This makes lashes brittle, clumpy, and down right awful to get off later.


Happy beautifying!

-Amanda